Web 2.0 A Strategy Guide

Web 2.0 makes headlines, but how does it make money? This concise guide
explains what's different about Web 2.0 and how those differences can
improve your company's bottom line. Whether you're an executive plotting
the next move, a small business owner looking to expand, or an
entrepreneur planning a startup, Web 2.0: A Strategy Guide illustrates
through real-life examples how businesses, large and small, are creating
new opportunities on today's Web. This book is about strategy. Rather
than focus on the technology, the examples concentrate on its effect.
You will learn that creating a Web 2.0 business, or integrating Web 2.0
strategies with your existing business, means creating places online
where people like to come together to share what they think, see, and
do. When people come together over the Web, the result can be much more
than the sum of the parts. The customers themselves help build the site,
as old-fashioned "word of mouth" becomes hypergrowth. Web 2.0: A
Strategy Guide demonstrates the power of this new paradigm by examining
how:
- Flickr, a classic user-driven business, created value for itself by
helping users create their own value
- Google made money with a model based on free search, and changed the
rules for doing business on the Web-opening opportunities you can take
advantage of
- Social network effects can support a business-ever wonder how
FaceBook grew so quickly?
- Businesses like Amazon tap into the Web as a source of indirect
revenue, using creative new approaches to monetize the investments
they've made in the Web Written by Amy Shuen, an authority on Silicon
Valley business models and innovation economics, Web 2.0: A Strategy
Guide explains how to transform your business by looking at specific
practices for integrating Web 2.0 with what you do. If you're executing
business strategy and want to know how the Web is changing business,
this book is for you.

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