Book Description
* The first-ever book to show businesses step by step how to capitalize on advertising programs offered by Google, the world #1 search engine, with more than 200 million search queries per day
* Written by a veteran For Dummies author working in cooperation with Google, which will help support the book
* From selecting the right keywords to crafting the right message, the book explains how to boost site traffic using AdWords, Google hugely successful sponsored-link advertising program, which now has more than 150,000 advertisers
* Also details how to make money with AdSense, a Google program that funnels relevant AdWords ads to other sites-and pays those sites whenever someone clicks on them
From the Back Cover
Partner up with Google and watch your business boom!Find out how to score high in searches, use AdWords, and connect with customers
Google what a magnificent, two-headed creature! On one side are searching customers; on the other, business owners like you. This book helps bring both together to live happily ever after. Here where you discover how to climb higher on Google index, explore its great advertising programs, and find out how your site can win the search sweepstakes.
The Dummies Way
* Explanations in plain English
* ??et in, get out??information
* Icons and other navigational aids
* Tear-out cheat sheet
* Top ten lists
* A dash of humor and fun
Discover how to:
* Find customers seeking what you sell
* Optimize advertising keywords
* Maximize cost-per-click benefits
* Plan and execute an ad campaign
* Build revenue with AdSense
* Place higher in search results
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