Web Design and Marketing Solutions for Business Websites

The best business websites serve their readers with strong content,
well-architected design, and a focus on usability, readability, and
accessibility. This book covers the fundamental aspects of building a
website that works for the company, not against it. It covers the
essentials of strong copywriting, and then dedicates several chapters to
designing user-centric About, Products and Services, and Support
sections. Your visitors come to your site because they are interested in
your business and are therefore potential customers. This book covers
taking advantage of that traffic by expanding the companys story through
a corporate blog and using testimonials, case studies, and other
third-party validation to reinforce the marketing message. With this
knowledge you will be able to create and maintain a highly professional,
polished business site. While a pleasing website is essential for any
modern business, creating it is only a small piece of the online
strategy. This book also discusses search engine optimization, using
e-mail and RSS to communicate with customers and prospects, and
advertising the corporate domain with paid search placement, online
banners, text links, and more. The primary theme is using your corporate
website to market the business effectively, from designing intelligent
product pages to writing compelling e-mail newsletters. This book
explores those ideas and offers compelling advice on how to take full
advantage of the Web as a marketing medium.
In this book you'll learn how to:
- Implement best practices in corporate web design, with a focus on
common sections such as About, Products and Services, Customer Support,
and more
- Use e-mail and RSS marketing to stay in touch with customers and
prospects
- Apply simple and effective search engine optimization techniques to
push your website higher in search engine results
- Advertise the site through e-mail, paid search placement, banner
ads, and more
- Write professional, accessible, and usable pages to make your site
available to everyone

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